What Is a Quiet Brand (and Why the World Needs It)
I’ll be honest. I don’t always feel comfortable sharing my work online. Sometimes when I hit “post,” it feels like I’m whispering in a room full of people shouting. People seem to be doing big things, saying all the right words, getting all the attention… and I feel…small.
Anyone else?
After a while, that quiet whisper inside me turns into silence. I sometimes stop writing and ask myself, What’s the point? I’ll never be as good, as polished, or as loud as everyone else.
But God has such a gentle way of speaking to our hearts when we’ve gone quiet, doesn’t He?
In prayer and Sabbath rest (something I highly recommend, by the way), He reminded me that I am His workmanship (Ephesians 2:10). Not a copy. Not an afterthought. A one-of-a-kind creation with a voice He gave on purpose. And He whispered something that changed everything for me:
“You don’t have to strive to be like others. Just be faithful with what I’ve given you.”
Whew. That truth took a deep breath straight into my soul.
That’s when I started thinking about what I call a quiet brand. It’s not about hiding or shrinking back. It’s about showing up differently and building something that’s rooted in peace, not pressure.
For me, that means not posting on social media every day. I don’t have a Facebook page for my writing. Instead, I post on Instagram at His direction. Pinterest is my go-to for sharing content. It’s quiet and feels more intentional. I’m blessed to have an assistant who handles social media for my catering business. I’d be really stretched thin without her. Having this online space is a balm for me. It’s me and the keyboard cranking out a message He has placed on my heart.
Where the world tells us we have to be louder, faster, and always “on,” the Bible tells us something totally different:
“Make it your ambition to lead a quiet life: You should mind your own business and work with your hands...”
—1 Thessalonians 4:11 (NIV)
Read that again.
“Have you ever scrolled through social media and thought, Wow, everyone else seems to have it all together. They’ve got thousands of followers; they’re doing all the trendy things while I’m just over here feeling unseen and unheard?” I’m hugging you if you feel that way. A quiet life doesn’t mean a small one. It means living with intention. It means doing your work faithfully, even when no one’s watching. It means trusting that what God builds through you in private will bear fruit in His timing.
And you know what else? Quiet doesn’t mean weak. Quiet has staying power and quiet work is sacred work.
The truth is that the world doesn’t need more noise. It’s already pretty noisy, right? I sometimes want and need to retreat from it all. But what the world does need is your steady, Spirit-led voice. You know, the one that encourages and brings peace. The voice that points people back to Jesus without striving to be seen.
Friend, maybe you’ve felt like your quiet doesn’t matter, but I assure you it does. Your words, your gifts, your obedience… they’re all part of a bigger story. You don’t have to shout to be seen. You just have to keep showing up with a faithful heart.
Let’s reflect:
Where in your creative work have you felt drowned out by the noise?
What would it look like to take one small, faithful step this week, just as you are, without trying to sound like anyone else?
Journal Prompt: Write a prayer asking God to show you how He wants you to show up with your unique voice.
If you really want to double-down on how to manage the precious time He’s given us to do all the things, I highly recommend Jordan Raynor’s book, “Redeeming Your Time.” (affiliate link)
SAVE ON PINTEREST!
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Regina is a writer, former homeschooling mom, and owner of a comfort food catering business. A contributor to several publications, she is also an advocate for young adults with developmental disabilities and serves on the Compel Pro volunteer leadership team. Living in Ohio with her family, she designs Squarespace websites for fellow creatives and spends her free time cheering her sons from the sidelines or sipping tea while chatting about God’s goodness with women.
